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Luciana Diniz, 5 Olympics

Welcome to your next level: as a person and as a rider

No matter where you are right now, you are exactly where you belong.

I’m Luciana Diniz, five-time Olympian and multiple competition winner. I created The Butterfly Method® to help you turn fear into confidence-and confidence into results, meaning, and lasting growth.

Your journey is unique, and I will meet you where you are, walking alongside you every step of the way.

This is your place to feel good, grow stronger, and create your own path to achievement.

Unlock your full potential with the Butterfly Method®.

Sold in more than
40 countries

Start now

be the next one!

Ready to explore? Choose your guide and start your transformation:

Join me, and together we’ll build a path filled with confidence, growth, and achievements that reflect your true potential.

Why the Butterfly Method® is more than a
horse riding school

Butterfly Method graphic

1) Multidisciplinary approach

You will get support from top professionals for developing the specific skills that enabled me to thrive in both my riding and everyday live.

You’ll conclude the program with a big feeling of transformation.

Not only in your riding and your training, but also in life, work and relationships with others and your environment.

Luciana Diniz filming in the arena

2) Exceptional audiovisual resources for your online training

Experience cutting-edge drone footage and advanced editing techniques that are being enhanced with artificial intelligence and metaverse support.

Luciana Diniz with a horse

3) Horse connection

Even being physically distant, you will feel a deep connection with the horses and immerse yourself in an inspiring atmosphere.

This learning experience goes beyond just technique, providing a sensorial experience.

Luciana Diniz jumping

Unique offer! All-in-one!

  • 8+ hours of equestrian content
  • 43 video lessons
  • 2 e-books

US$ 18 for 30 days

Testimonials

Sold in more than 40 countries

For the love of sportFrom my family to me

My grandfather rode until he was 80.
My mother, a dressage rider, appears in Brazilian editions of the Guinness Book of World Records.
My father was a polo player for a long time.
My brothers André and Fábio also represented Brazil in the sports, becoming the two best polo players in the country.

FROM ME TO YOU

LessonsFrom 5 Olympics

And a lot of global championships and world equestrian games

Olympic rings with horses
  • Tokyo 2021
  • Rio 2016
  • London 2012
  • Hong Kong 2008
  • Athens 2004

LessonsFrom equestrian field to the life

Luciana Diniz with riders at a clinic
Luciana Diniz on a bench

I have almost an instinct to philosophize about my sport. This has been heightened during the most challenging cycles of my career, such as after losing a medal at the London Olympics on the final obstacles or going through a difficult recovery from ankle and knee injuries.

But it wasn't just the pain that drove me to apply the lessons of equestrianism to life. It has received the inspiration from the sport with the love of my parents and siblings is an even more powerful and unique seed to share these reflections.

Thus, facilitating your personal development through this sport is sharing a process that I have also experienced with pains and joys of life. That's why welcoming you to my courses brings me genuine satisfaction. More than just technique to improve as a rider, I offer tools and experiences to inspire your personal growth.

Butterfly

A DREAM CAME TRUE WITH MY
BUTTERFLY METHOD

Sold in more than 40 countries

Books, e-books and workbooks

Luciana has written two books: Fit 4 Gold (about her journey to and during the Rio Olympics with her horse ‘Fit For Fun’) and 'Jump 4 your Dreams' (all about Luciana, her horses to date, and about the Butterfly Method® and her unique philosophy.

Coming sonn my new Workbook: a workbook to help riders plan, organize and prepare themselves for success in the ring.

Workbook and Pocket book coming soon
Jump 4 Your Dreams book cover

This book is a template for All that is Luciana; her story, her horses, all she believes in. It’s also a training manual complete with advice on all aspects of horse care, riding, jumping exercises and also how to organize yourself mentally and physically to be your best - all you need to get you started on your way. Read on and be inspire.

Buy now
Fit 4 Gold book cover

The journey from preparation to execution at the Rio Olympics – Luciana and her horse Fit For Fun take you on their up and down pendulum journey; from Olympic preparation for Rio to the daily experience of being part of the Olympic competitors' village, the competitions, through to the individual jumping final. Read on and re-live their fascinating and challenging journey.

Buy now

Podcast

Listen to several experts in a variety of equestrian topics.

A Moment in Time Podcast on phone, laptop and tablet

Jean Cyrille

'A Moment in Time Podcast' with sports psychologist Jean Cyrille. Jean and Luciana discuss how he assisted Luciana to ride her horse Dover in the World Championships in Aachen in 2006 for the first time for Portugal. Dover was not considered to be up to the task because if his age, his diminutive size and because he would be at his absolute maximum over the huge fences they would face. Watch and see how Luciana, Dover and Jean achieved what was not thought possible.e give, thereby creating predictability and security for the horse, making him confident and relaxed in any situation.

Watch on YouTube

Delilah Cuddihy

A Moment in Time Podcast’ with Irish student of Equitation Science International Delilah Cuddihy and Lucina discuss what Delilah has so far learned about training horses using Equitation Science, as a basis for training in all competitive disciplines, where welfare of the horse and meeting its natural ethogram needs are paramount.

Photo gallery

Joy!

Live interviewTV interview in Paris
Interview at Tokyo 2020
Caras magazine article

Media

Press, Articles, Lives, Archives
Webinars and Photo Galleries

Last posts

luciana_diniz11 on Instagram

AI Agents

Try one of our 4 AI agents below for interesting insights:

Butterfly

Butterfly

Holistic Coach

Centered, present, transformative. Guides you through personal clarity, core alignment, and inner strength, rooted in decades of integrative Olympic-level experience.

Shoot away, ask me something?

Open chat ↗
Lucki

Lucki

Performance Strategist

Direct, experienced, inspiring. Guides you through riding technique, training progression, and competition mindset, rooted in decades of Olympic-level experience.

Ready to level up your riding?

Open chat ↗
Trevo

Trevo

Horse Whisperer

Warm, wise, honest. Translates horse behavior and body language into words you can feel, helping you build a partnership grounded in trust and understanding.

Curious about what your horse is telling you?

Open chat ↗
Mr. Obstacle

Mr. Obstacle

Challenge Coach

Witty, warm, philosophical. Speaks as the obstacle itself, revealing how every barrier in riding and in life is cleared the same way: rhythm, preparation, and commitment.

Something holding you back? Let's jump over it.

Open chat ↗

Welcome to my Academy

The academy is a combined e-learning and live training program made of videos, webinars, training tools and live clinics, which addresses both horse riding and human emotional needs, all culminating in multiple avenues for success.

IT IS THROUGH ME FOR YOU.

The aim of this academy is to cater for all levels of equestrian riders and enthusiasts. We WILL certify riders, trainers and coaches in a training program called the Butterfly Method.

Luciana wants you to join the Luciana Diniz Academy and learn to succeed for yourself, like she has.

My Way Masterclasses

A video series created for educational purposes and addressing the Butterfly Method. It will help YOU improve your riding abilities, as well as your set of skills and knowledge in the equestrian and psychological fields.

  • 1st Video SeriesPresents The Butterfly Method®
  • 2nd Video SeriesPresents The Dynamic Butterfly
  • 3th Video SeriesPresents The Heart Butterfly
  • 4th Video SeriesMy Best Jump Offs

The 8 Aspects Reinforcement Program

I created The 8-Aspects Reinforcement Program together with the experts that made a difference in my life to support you on this transforming e- learning curve, which gives you tools to practice in your daily life.

  • 1st SeasonUnderstand your horse, preparation for competition, equine sport therapy and Qi Gong
  • 2nd SeasonDressage lessons with João Torrão, Equisense and connection with your horse and yourself
  • 3th SeasonLower and upper parts exercises, yoga class, fitness exercices and horsemanship

Webseminars with Luciana

Lives, interactive sessions with highly skilled mental sports coaches, riders, trainers and Luciana herself. Webinars are spaces for questions and answers, opportunities and support for participants in many equestrian-related topics, mental sports coaching, veterinary expertise, riding courses and strategies, organizational and planning skills for competitors.

Webinar with Luciana Diniz on a laptop

#1 Success with my Butterfly Method®

Whether you are a professional or an ambitious amateur, whether you want to win the Grand Prix in a jump-off or just bring a little variety into your training. My Butterfly Method will take you and your horse to a whole new level. The key to success lies within yourself. And I will help you to find it. Let's start together. Jump for your dreams. Your first training session is waiting for you - free of charge. Register and start today!

#2 Free online class with Luciana Diniz

Whether you are a professional or an ambitious amateur, whether you want to win the Grand Prix in a jump-off or just bring a little variety into your training. My Butterfly Method will take you and your horse to a whole new level. The key to success lies within yourself. And I will help you to find it. Let's start together. Jump for your dreams. Your first training session is waiting for you - free of charge. Register and start today!

G.R.O.W. Ride
Riding clinics

G.R.O.W. Ride is a worldwide movement and a rich learning environment for people to reach their full potential in sports and life in a dynamic and cheerful way!

G.R.O.W. RIDE is a unique multi-day riding clinic of 1, 2, 3, 4 or 5 days. During these clinics you will receive lessons from Luciana and also from her coaches that has used for years in her training.

Join Luciana’s events and grow as a rider and person.

Special offer for non-riders

G.R.O.W. Corporate Workshop

I want to share my success secrets with YOU and YOUR company. Because - as a business woman - I know that a successful company needs willpower, leadership, senses and aroused emotions. THE G.R.O.W. CORPORATE WORKSHOP contains everything I do for my personal path to success. It is a rich learning environment for people to reach their maximum potential to fly in sports and in life and also in a worldwide movement. As a unique experience with a holistic view, the workshop unleashes the hidden talents within each individual - from the inside out - in a dynamic and joyful way!

A multidisciplinary workshop to develop leadership, self-knowledge and team spirit in its participants, in addition to improving psychomotricity and driving change and personal growth. Horses are our vital allies in this process.

All the program's contents are training experiences related to Equus Coaching, which is a form of coaching where horses are part of the team. Activities take place during one or two days. People with or without equestrian experience may join. All exercises are adjusted to each group's particularities – for instance, co-workers, families, or others.

Luciana Diniz jumping

Unique offer! All-in-one!

  • More than 8 hours of equestrian content
  • 43 video lessons
  • 2 e-books

US$ 18 (per 30 Days)

Books, e-books and workbooks

Luciana has written two books: Fit 4 Gold (about her journey to and during the Rio Olympics with her horse ‘Fit For Fun’) and 'Jump 4 your Dreams' (all about Luciana, her horses to date, and about the Butterfly Method® and her unique philosophy.

Coming sonn my new Workbook: a workbook to help riders plan, organize and prepare themselves for success in the ring.

Workbook and Pocket book coming soon
Jump 4 Your Dreams book cover

This book is a template for All that is Luciana; her story, her horses, all she believes in. It’s also a training manual complete with advice on all aspects of horse care, riding, jumping exercises and also how to organize yourself mentally and physically to be your best - all you need to get you started on your way. Read on and be inspire.

Buy now
Fit 4 Gold book cover

The journey from preparation to execution at the Rio Olympics – Luciana and her horse Fit For Fun take you on their up and down pendulum journey; from Olympic preparation for Rio to the daily experience of being part of the Olympic competitors' village, the competitions, through to the individual jumping final. Read on and re-live their fascinating and challenging journey.

Buy now

My Friends

Vertigo Du Desert

SF, gelding, *2009
by Mylord Carthago - Robin II Z
Owner: Growing Luciana Diniz GmbH

Vertigo Du Desert, my playful boy, pure joy, innocence and self-assurance at the same time. He is just what he is, my hope for an Olympic gold medal.

Lighthouse GirlSOLD!

Westph., Bay, Mare, *2010
by Light On - Rockwell - Wonneberger -Frühlingstraum I

So far was Lighthouse Girl presented by an amateur very successfully in international competitions. With great potential.

My Horses, My Masters

Fit For Fun

Hanoverian mare, *2004
by For Pleasure - Fabriano
Breeder: Sigrid Crome-Sperling
Owner: Luciana Diniz and Ralf Jünger

A wonderful mare who came into my life and gave me many moments of grace and many insights. Fit For Fun is pure lightness and joy, and has everything a jumping horse needs.

Fit For Fun, also called Fitti, is my "pretty girl". She is simply beautiful and downright magic! Fit For Fun bears her name for good reason. It is pure pleasure to ride her.

Winningmood

BWP, stallion, *1999
by Darco - Cassini,
Breeder: Harrie Theeuwes
Owner: Societe Civile de l‘Ecurie de Meautry

The Greatest Master, Winningmood is more than imposing: it is a stallion with a big spirit full of light. True to his name, he is a horse who taps into a winning mood.

Winny was born in Belgium and grew up in a dealing-and-breeding stable, suffused with a spirit of competition.

Lennox

Oldenburg gelding, *2001
by Lifestyle - Grannus
Breeder: Aloys Hinxlage
Owner: Arnaldo and Luciana Diniz

Lennox is my best friend ever. I have learned a lot from him, from going up and down to never giving up. We have truly made the impossible become possible in some of our victories.

Luciana Diniz riding Dover

Dover

Brasilian Sporthorse
stallion, *1989
by Folclorico xx - Remanso
Breeder: Haras Guancan

Little Do, a nobody from overseas who came out big in Europe. Dover was a genius. Extremely smart, he always gave everything at every jump. He holds a very special place in my heart.

Luciana Diniz with two horses at the stable

EquestrianMatch

Partners, ambassadors e affiliators

ClipMyHorse.TV

I am very happy to announce this wonderful opportunity:

My Way Masterclass is now available at ClipMyHorse.TV

Here you can find the videos of My WayMasterclass on ClipMyHorse.TV.

It is important that you use this link to come to the International Academy of ClipMyHorse.TV🎓 If you have a non-german-speaking access to ClipMyHorse.TV then you can also simply click on the Academy Button to find the videos.

Mit diesem Link:
https://watch.clipmyhorse.tv/Train_like_Luciana
kommt man direkt zu den Videos. Dieses sind in der Englischen Academy untergebracht und ganz einfach zu finden. Ist nur wichtig, dass man nicht über einen deutschsprachigen Link in die Academy geht, ansonsten kriegt man nicht die Internationale Academy angezeigt.

Luciana Diniz' Masterclass now available at ClipMyHorse.TV

Luciana Diniz & Equisense Technology

Luciana Diniz, world Olympic rider, and Equisense have joined forces to offer you a Masterclass that will help you reach your sporting goals while tracking your data session after session.

Through 12 detailed videos, Luciana offers you her expertise, her pedagogy and her advice to progress and improve your riding capabilities and your mental capacity to advance in training.”

Equisense, a company specialized in connected sensors, allows you to follow your data objectively, and to be aware of your progress throughout the Masterclass with more than twenty indicators.

Luciana Diniz on her grey horse
Equisense indicators: symmetry, heart frequency, hand ratio, elevation, cadence, jumps Equisense app on a phone

My poem

Send us your poem/art to our e-mail

Send your poem: info@luciana-diniz.com

LD Art Collection

LD Art Collection inspired by the masters of painting, made especially for Luciana Diniz by Urban Arts.

Product for sale in Brazil only.

Luciana Diniz celebrating on her horse

LD Ambassadors

Welcome to my LD Ambassador Program.
It is a great opportunity to become Ambassadors of my brand Luciana Diniz and the Butterfly Method.
I'm looking for ambassadors to spread my philosophy all around the world.

Riders or non riders who are followers of Luciana’s Butterfly Method and exercises can enter to win all her products for FREE!

All you have to do is EASY, just make a video telling Luciana your story, what are YOU passionate and why she should pick YOU...

...and send your video to info@luciana-diniz.com answering the questions that you will receive by email.

Become an LD ambassador!

Luciana will choose the ambassadors stories that touch her heart.
They will be part of her Ambassador Program and will receive her complete MWM series, 8 Aspects Reinforcement Programs and ebooks.

She will also share the winning ambassador videos in her social media channels.

The chosen ambassadors will automatically become affiliators for the program,with the potential opportunity to earn a percentage of any products sold, as Luciana continues to produce new episodes for the series.

Luciana Diniz Affiliate Program

Apply Now

Luciana Diniz Affiliate Program

Promote LD online courses and make a business out of it.

An Affiliate is a person with an innovative mindset, and willing to use the Internet in her favor. Affiliates make money by promoting links of digital products made available on a Distance Learning Platform. And then they earn commissions for every sale made through the links they shared.

Use your audience or take advantage of tools to promote links and earn excellent commission on every sale as a Luciana Diniz Affiliate Member.

What do you need to become an Affiliate?

Affiliates can sign up for free and the requisites are:

  • Have a valid email address;
  • Have a valid ID and be over 18 years of age;
  • Have or create an account with HotPay or Payoneer.

Step by step to become an LD affiliate:

  1. Go to the menu Masterclasses icon.
  2. Press the BUY NOW button for the product or products you want to sell.
  3. Click on HOTMART MARKETPLACE at the top left of the page to be directed to the Hotmart website
  4. Press the button I WANT TO SELL ON HOTMART
  5. Create an account with your data
  6. Login
  7. Go to Market
  8. Write the exact product you want to sell
  9. Click on ''You are already an Affiliate''
  10. Get a promotional link for each product you want to promote, send to your friends or network and earn money from it.
Trees reflected in the water in autumn

Contact me

Luciana Diniz
GmbH & Co KG

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Partners:

Bruno Delgrange Roeckl Sports Equisense Urban Arts ClipMyHorse.TV
Luciana Diniz

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Luciana Diniz
GmbH & Co KG

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